CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

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How Your Business Can Build Strong Company Culture

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

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The Next Big Tech Boom Is Already Here

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.

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From Hidden to Holistic: B2B Communications Come of Age

It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams. 

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Tips for Building Your First Tech Stack

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.

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The 7 Habits of Highly Effective Women Leaders™

Super-successful women leaders have learned to eliminate the good girl habits which rewarded them in their teens but stalled them in their professional lives. From research, executive coaching and experience I have identified the new habits that propel women forward to achieve their personal visions of success without abandoning their values.

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How News Literate Are You, And Does It Really Matter?

When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news from the same three network stations, news literacy was based more or less on whether or not you had taken in what had been offered up. Now, given the multitude of news sources, fake news and unconscious bias, news literacy is strongly rooted in digestion and comprehension.

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Inspirational Lessons Learned From Martin Luther King Jr.

On this national holiday, we celebrate the life and accomplishments of Dr. Martin Luther King Jr., an American hero. How can Dr. King help you become a better leader and entrepreneur? Here are a few lessons we've learned from Dr. King that inspire us to keep his dream of moral and cultural change alive.

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Forget New Year’s Resolutions! Set Goals Instead

The real story about New Year’s resolutions is that people like to write them, yet they rarely achieve them. So why bother? Instead of writing a list of News Year’s resolutions, take time to think about three goals that will impact your life in a BIG way.

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