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Important Security Trends for the Workplace
The workplace has evolved in many ways over the last decade. From the rise of hybrid work models to smart office technologies to an increasing focus on both physical and cybersecurity.
How Companies Can Find Their Authentic Voice Amid Crisis
Finding your authentic company voice can take time. Here’s how to refine yours.
New Ruder Finn Survey Shows Consumers Want Brands to Listen But Don’t Expect Them to Agree
Ruder Finn has unveiled new survey findings showing how active listening can help companies better engage consumers in a fragmented world.
Why So Many Super-Beer Ads?
If last month was “Dry January,” this year’s alcohol-soaked Super Bowl ads might mean calling the current month Febrewery.
Truescope Adds Rick Lombardo to Lead Sales in North America
Media intelligence company, Truescope, has appointed renowned industry expert, Richard Lombardo to the position of Senior Vice President of Media Intelligence in North America.
Maintaining an Inclusive, Accessible Social Media Strategy
We caught up with Destanie Morman of Vote Run Lead to learn how to make corporate social accounts more inclusive.
Marketing Basics on LinkedIn
LinkedIn is a professional social media platform that provides a valuable opportunity for businesses to reach and engage with potential customers.
Using RFPs to Hire PR Agencies: New Public RFP Option
Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.
Microlearning: The Newest Trend in Workplace Training
Workplace training is a vital part of building and strengthening a company and its employees. However, training can be challenging, and many employees get little to no training.
The Greatest PR Stunts of All-time
Numerous public relations gimmicks have earned a place in history as some of the best and most enduring ever.
Newspaper Headlines Provide PR Lessons Not Taught in Communication School Texts
For years, I’ve been telling PR staffers who reported to me that there are PR lessons they can learn that are probably not taught in communications school texts.
A Conversation with Ann Hagedorn, Author, ‘Sleeper Agent: The Atomic Spy in America Who Got Away’
Join me in my conversation with Ann Hagedorn as we discuss her critically acclaimed book, Sleeper Agent: The Atomic Spy in America Who Got Away, which is the chilling, little-known story of a successful American-born, Soviet-trained spy in the U.S. atomic bomb project during World War Two.
Stacie Barrett of Dominos Shares How Internal Social Channels Provide Avenues for Workplace Wellness
When considering platforms to socialize wellness at work, your internal social media channels and intranet may be underutilized topics at your organization and might only sometimes be top of mind.
Ready to Climb the Communications Ladder? Five Hard-won Secrets for Moving from Tactician to Respected Strategist
In the wake of unprecedented upheaval, today’s leaders are looking for communicators who are strategic advisors — not order takers.
Chinese Spy Balloon Provides Important PR Lessons
For decades I’ve told PR people that important lessons can be learned from paying attention to news events.
Lessons Everyone Should Have Learned From The 2022 Super Bowl As We Approach The Big Game on February 12
This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.
What is the Body Language for Collaborative Leaders?
Whatever your business goals are for 2023, this I know for sure: You can’t achieve them alone. Collaboration is an essential ingredient for survival and success.
How Word-of-mouth Marketing is Replacing Digital Ads
For years, businesses and organizations have almost exclusively relied on web banners and digital advertisements to reach audiences online.
Black Box No More: Transparent, Efficient, Data-Driven PR Is Here With Hypemachine
For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.
Using Consumer Behavior for Your Next Marketing Campaign
Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.

