CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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11 Biggest Takeaways from Ragan’s Future of Communications Conference

The 2022 Future of Communications Conference gathered hundreds of communications professionals at the Edison Ballroom in New York City, New York to refine and align their strategies around moving from order takers to strategic advisors whose judgment is material to the growth and success of their organizations. Attendees had the opportunity to brainstorm, reconnect with colleagues, make new friends and learn real-world tips and tactics from dozens of leading communicators.

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reports Ken Rogers reports Ken Rogers

Creating a Smooth Customer Experience in Digital Banking

Customer service and digital banking have advanced significantly. Our daily lives are being revolutionized by technology, which is always evolving. In nearly every sector, it has been standard practice to adapt to the constantly changing environment, cutting-edge competitors, and changing client expectations. One of the earliest sectors to embrace technological improvements in the banking industry. Since the banking sector plays a significant role in the economy, it stands at the pinnacle of digitalization. 

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Social Media Marketing Jill Kurtz Social Media Marketing Jill Kurtz

Tips to Make Your Website Accessible

Accessibility is about improving the web experience for everyone. Accessibility barriers make it difficult or impossible for visitors who are blind, deaf, hard of hearing, or disabled to use your site.

WebAIM analyzed one million homepages for accessibility issues and found that 98% of websites had at least one Web Content Accessibility Guidelines failure on their homepage.

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Internal Communications Amira Barger Internal Communications Amira Barger

How to Challenge Glass Cliffs and Codify Your Archetype

Having women in top leadership roles is more important than ever. Women occupy more than half of management roles and are most often the leaders supporting well-being of employees through diversity, equity & inclusion. Yet, we are passed over for c-suite roles and find difficulty in being supported by networks that shift our trajectories towards c-suite placement AND c-suite success – “and” being the operative word. This is particularly true in the world of public relations where near80% of CEO positions are occupied by men.

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Leadership & Careers Ken Rogers Leadership & Careers Ken Rogers

4 Translation Tips For Better Employee Engagement In Internal Training

The quest by employers to create a better work culture, reduce staff turnover, increase productivity and build better work and customer relationships are the reasons why they take employee engagement seriously. Employee engagement helps put effective strategies in place to impact company profits positively. For a company that embraces cultural diversity, more success will be achieved if the employee handbooks were translated into the languages of other employees whose first languages are not the same as the company’s official language. Here are some translation tips for better employee engagement.

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Strategic Public Relations CommPRO Strategic Public Relations CommPRO

Welcome to the Strategic Public Relations Channel, presented by the Graduate School of Political Management at GWU (VIDEO)

Are you looking to develop compelling messages that influence audiences and create change? If you are ready to update your PR and communications playbook, a master's degree in Strategic Public Relations from The George Washington University equips you to shape the dynamic messages needed in the 21st century.

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Digital PR CommPRO Digital PR CommPRO

World Communications Week: How Technology Changed the Practice of PR

This week the focus is on communication – something that is vital to every aspect of our lives. 

And if you are working in marketing, PR, social media, or communications in the workplace, it is the very core of your profession.  Although there are the accepted rules of good communication that have stood the test of time, technology has disrupted, and in some cases completely upended, the process. 

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Marketing Brian Wallace Marketing Brian Wallace

Remote Work: Tools for Taking Your Business to The Next Level

Experts say that by 2025, 22% of the workforce will work remotely. Since the beginning of the pandemic, 47% of businesses say that remote work is here to stay. Similarly, workers report feeling 22% happier  and 30% more productive when they work from home. However, 47% also report experiencing burnout. As a society, we have witnessed a shift in the work/ life balance and longer hours, presenting new challenges for remote workers.

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Leadership & Careers CommPRO Leadership & Careers CommPRO

How To Keep Out Quiet Quitting in Your Agency

The last few years have been challenging for many workers, especially now that many have become remote workers. From pandemic concerns to family and childcare concerns to economic and of course workplace needs - employees sometimes struggle to feel connected with their team at work when they do not see them in a physical office every day. Regular standup meetings, usually short in duration, can help workers feel engaged with each other. They can feel valued when there is an open time and place for sharing informally about their day or their current needs. These brief meetings can also foster a sense of team spirit that can carry over into regular project work.

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Blockchain Brian Wallace Blockchain Brian Wallace

Bitcoin (BTC) Tops $20,000, is it Time to Buy?

Bitcoin (BTC) surpassed a crucial level ($20,000) on the 25th. Following this, the king of cryptos started today's session in the green. It seems that the bulls have finally decided to act. Indeed, there was a lot of volume accompanying this 5% bullish move. At the time of writing on the 27th, the price of the Bitcoin is now at the price of 20 867 US. Such a price has not be seen since the last spike of early September.

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Marketing Brian Wallace Marketing Brian Wallace

Marketing With Colors: How Customers React To Different Tones

The decision a customer makes to purchase a product or support a brand is based on a variety of factors. What many people find surprising is that color makes up between 62% and 90% of that decision. This is because colors have a large effect on the human brain and can completely alter the way a customer feels about a particular item. So how do different colors affect people's purchasing decisions, and how can business owners utilize them in their marketing strategies? 

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A Conversation with Jeff Nussbaum, Author, 'Undelivered: The Never-heard Speeches that would have Rewritten History'

Join Michael and former senior speechwriter for President Joe Biden as they discuss his fascinating new book, Undelivered: The Never-heard Speeches That Would Have Rewritten History. Undelivered presents some of the most notable, never delivered speeches from Richard Nixon’s refusal to resign to Hillary Clinton’s acceptance speech; from Dwight Eisenhower’s apology for the failure of the D-Day invasion to Japanese Emperor Hirohito’s apology for his role in World War II.

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