Keeping up with the latest and most effective marketing trends could be a full-time job. In less than one recent year, we’ve seen both rises and falls of new platforms (Meta is a vivid example), a shift to short-form videos, and a bunch of new marketing approaches that appeared as a result of the global pandemic, etc. In short, it takes much time and effort to craft an effective marketing strategy, which involves building a compelling marketing website design, among many other things. 

Nursing home facilities are currently experiencing a significant lack of nurses that is contributing to many nursing homes closing their doors permanently. Combined with the fact that many nursing facilities are operating at a -4.8% margin each year, 25% of nursing homes are expected to close within the next year. In total, 400 certified US nursing homes are on the brink of shutting down due to financial burden as well as the severe lack of nurses. 

Whether you are in a new role with a new organization being told they have always done it that way, or in a well-established position knowing what that way is, a style guide can make your life as a communicator significantly easier. Beyond spelling out that way, it has the power to foster clarity, relevancy and consistency, set the right tone, promote the right messages and eliminate buzzwords, saving time and money, and ensuring the brand is accurately represented. 

Social media shopping tools are incredibly effective at getting customers to convert because they allow social media users to make purchases directly on the platforms without them having to try finding the company's business website to make a purchase.

Beginning your career can be a daunting task, especially if you're not sure what you want to do or where you want to end up. It can take a while to finalize your thoughts and truly begin; this is where many people get overwhelmed by the stress of starting a career.

Having breakfast one steamy hot summer morning outside, I couldn’t help looking up from my oats to the source of my discomfort.

Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers in the spotlight. And just like Thor’s hammer has the power of lightning, IC professionals now have power and influence as trusted advisors to leadership.

Dreaming of joining a startup?  They look exciting, come with flashy benefits and offer the chance to do something different.  While there are very good reasons to accept a job with one, there are also reasons not to do it. 

Managing a project involves using specific skills, knowledge, and expertise to deliver something of value to users of the project. When taken from a traditional aspect, project management involves using known scope, knowledge, and technology to achieve a result. Meanwhile, project management today serves individual projects such as website development or mobile application build. For this reason, modern project managers utilize automated tools to help organize and execute their work. However, to effectively manage a project today, the importance of implementing project management software and data analysis tools cannot be overemphasized. 

According to the Deloitte Global 2022 Gen Z and Millennial Survey, an employee’s level of satisfaction with their company’s commitment to societal impact, sustainability and diversity and inclusion can directly impact their loyalty to the organization.

CommPRO.biz and Lightbox Search are bringing together the A-listers of the Communications industry to take a deep-dive into the search-centric approach agencies must take to serve their clients in 2022 and beyond.

Here is how to choose one of the four types of Big Hairy Audacious Goals and the reasons why a business needs one. Here is the checklist and best practices from Refocus, an EdTech company providing career development training.

A pure-play is a phrase used by investors to describe a publicly listed firm that concentrates its efforts and resources on a single line of activity. As such, the performance of its stock is strongly correlated with that of its industry or sector.

Join Michael in his discussion with Sandy Greenberg as they discuss his memoir, Hello Darkness, My Old Friend, How Daring Dreams and Unyielding Friendship Turned One Man’s Blindness Into An Extraordinary Vision For Life which recounts how he was blinded at age 19 and, against all odds, and with the help of Art Garfunkel, Sandy graduated Phi Beta Kappa from Columbia University, was a Marshall Fellow at Oxford University, and earned a Ph.D. from Harvard University and went on to have a most remarkable career.

Content marketing is acknowledged as the most effective way to develop and promote a new brand, reaching out to the target audience. Content marketing includes several directions like blog articles, social media, mailing, etc. but each of these types has only one purpose—to help their potential clients resolve their daily issues with the help of their company products or services.

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

Easy access to funds is one of the most important aspects of growing a new business.  And getting a business credit card is the best way to fund business purchases and payments even when you don’t have enough cash on hand or in a bank account. there are several ways entrepreneurs can get benefits from business credit cards.

“That’s the gift that keeps on giving the whole year”—such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash bonus.  Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models?

Building an email list is an important step towards a successful email program. Several approaches can be taken, with some working better than the others. An email list can be built from scratch. The option to subscribe to the email program of a business should be offered on every existing touch point possible. For potential subscribers, the email program should be easy and visible.

How do you know when it's time to change up your work environment? These are seven signs of an unhealthy work environment, and how to fix it.