While there is a strong trend for diversity, equity and inclusion in the workplace, studies show that progress is slow, and many companies are struggling with these concepts.

According to the HR Research Institute’s report, The Future of Diversity, Equity, and Inclusion released earlier this year, most organizations lack mature and effective diversity, equity, and inclusion (DEI) programs. 

A while back, I was on a phone call from a prospective client who was looking to “book a speaker who would make my people want to change.” The caller was the vice president of a large company going through a substantial transformation - and the following conversation showed that he didn’t know the first thing about leading change.

Think about your favorite shirt to wear to the office (or on your daily Zoom calls). What color is it?Does it make you feel powerful, confident? Perhaps you like this shirt because you feel it makes you appear approachable and friendly.

We tend to think of inflation in the context of modest annual price increases that drive up the cost of living. Each year the price of what we buy rises by a few percent. Salaries and charges for services are increased to match or exceed this. 

This is a good news, bad news, probably essay.  The bad news for some readers is that it’s another column about the International Olympic Committee and the Beijing Olympics. The good news for many readers is that it’s the last column I’ll be writing about these recently concluded Beijing Olympic Games (I’m pretty sure, i.e. probably). But as Tom Brady once said when he was asked about his retirement: "I think that's the best way to put it and I don't think anything, you know, you never say never. At the same time I know that I'm very, I feel very good about my decision. I don't know how I'll feel six months from now.”  I probably couldn’t have said it better about my today feelings, but wish I could.

Voice over internet protocol (VoIP) is a powerful communication alternative to traditional phone lines. In fact, businesses can save an average of 32 call minutes every day with VoIP, as well as save between 30% and 50% in total expenses on average. And, since VoIP is software-based, it can also work with software systems to facilitate multiple communications channels, most notably, Unified Communications-as-a-Service (UCaas) — a new type of VoIP-based business communications software. Not only does UCaaS offer advanced voice calling features, but it also facilitates a host of business communications, including text messaging, video chat, and screen sharing. 

Winding its way around Hollywood production circles is a TV Series called Xtra Terresla™ whose main character is modelled after Tesla titan, Elon Musk.  

As creator of the series, I made Musk the hero, but lately, I’m wondering maybe I should change him to the arch villain, based on how rough Musk plays in the real world, which he seems to want to control with his immense wealth.

I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.

Learn how the U.S. Chamber of Commerce’s Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century.

Search Engine Optimization is nuanced, with best practices being influenced by your industry and your target customers. However, there are best practices every brand should follow. Common SEO mistakes that I see: slow site speed, content not optimized for keywords, lack of metadata, and no attention to the mobile experience.

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

As the world begins to "reopen," virtual or hybrid events will not disappear anytime soon. Video conferencing stages like WebEx, Zoom or Google Meet have in a real sense kept the world running.

We tend to think that we can either advertise our way into people’s hearts and minds, or that high profile media appearances are the route to driving visibility and building a positive company reputation.

If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.

We do everything online these days. We work online, play online, watch online, talk online, exercise online and learn online more than ever before.

Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business.