In a famous 2002 experiment, a Stanford University professor made audiotapes of physicians and their patients in session. Half of the doctors had been previously brought to court for malpractice. She then played the tapes for her students, who were able to determine which physicians had been sued.

The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element.

Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them with what they need, when they need it.

I founded Burgeon Outdoor in 2019 with the express mission of creating a better tomorrow for mountain communities, such as Lincoln, NH where we are based.  I wanted to create a company that not only provided outstanding products and service, but that was also active in the social fabric of its community.