First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions. How to Use LinkedIn for Business and Personal Growth. With this in mind, consider your LinkedIn profile and business page. Are you setting yourself up for the best first impression? Here’s how to make the best impression on LinkedIn.

The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element.

Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them with what they need, when they need it.