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Social Hubs of UGC: #Digital PR Chat
This week's #DigitalPR Twitter chat on Friday at 1 pm Eastern 10 am Pacific is about the rapid growth of interest in using user-generated content (UCG) as a marketing and PR tactic. A year ago UCG was not even on the list of preferred tactics or content types for marketers. In the recent Content Marketing Institute report 79% of marketers said they plan to use UCG in 2016.