A lot of businesspeople ridicule communication as a low priority, nice-to-have soft skill. It’s likely these same people missed how large a role communication played in the recent collapse of Silicon Valley Bank.

In this video from Leading Entrepreneurs of the World, Gregg Castano the Founder & CEO of News Direct, discusses how in today's day and age it’s even more difficult to build awareness when most people are besieged with a tidal wave of information from all directions.

Agility has become a buzzword du jour. We’ve seen more courses in agile development, agile leadership and agile marketing pop up.

Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

If it was a national hate day yesterday for one group, you wouldn’t have seen anything but love for another community gathered at the Stonewall National Museum Archives & Library’s 50th Anniversary Gala.

Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.

Is the 24-hour news cycle a vehicle for making minor stories seem important? In my opinion, the answer is a resounding “yes.”

In today's market, B2B companies need to do more than provide quality products and services.

Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.

Numerous public relations gimmicks have earned a place in history as some of the best and most enduring ever.

For years, I’ve been telling PR staffers who reported to me that there are PR lessons they can learn that are probably not taught in communications school texts.

For decades I’ve told PR people that important lessons can be learned from paying attention to news events.

This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.

For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.

We’ve all seen the wave of layoffs in big tech over the past few months, many impacting the marketing and communications functions. Having been in the business since before the Great Recession in 2008, I’ve seen the economy on the downswing before.

Pence is sparing in his resentment over a mob incited to lynch him. 

It didn’t take long for the first two major PR crises to emerge in 2023.

In this world of uncertainty, one thing is constant: With scant exception, the news delivered by cable broadcast channels will either be incomplete, misleading, prejudicial or outright lies.

Harry and Meghan seemed nowhere even near to being villainous in their six-part docuseries on Netflix, but some like the law firm representing Meghan’s half-sister Samantha see a vastly different Duchess of Sussex.

Over the years, regular readers of the New York Times have seen countless articles whose reporting tells about the plight of the Palestinians under the what the Times calls “the occupation of the Israelis.”