I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration.

Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction.

Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.

Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside our control.