Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The word “trivial” has become an important  much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.

There are ESG communications challenges when there is stark news about dangerous effects of climate warming such as awakening a zombie virus.

From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.

Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.

Finding inspiration for writing can be tough any day of the week, but it’s especially difficult if you have taken some time off around the holidays and are now trying to get back into your work routine.

What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?

National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week.

All communicators have been there before: Having to write a quote that sounds intelligent, insightful and impressive. Oh, and make it personalized. Memorable, too. And quick!

Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static. 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

Beginning your career can be a daunting task, especially if you're not sure what you want to do or where you want to end up. It can take a while to finalize your thoughts and truly begin; this is where many people get overwhelmed by the stress of starting a career.

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.

In 2002, a Stanford University professor made audiotapes of physicians and their patients in session. Half of the doctors had been previously brought to court for malpractice. She then played the tapes for her students, who were able to determine which physicians had been sued.

Not all of us are born – or even care about – being good at spelling and grammar. Some thrive on writing beautifully crafted stories, catchy headlines, memorable speeches or witty remarks, while others dread stringing a few words together for an email – especially if it’s an important email.

It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams. 

It takes 90 minutes to drive from I-80’s Exit 111 to my hometown in northwestern Pennsylvania. I’ve made the trip so many times over the years that I recognize every twist and turn and a lot of local businesses.  

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.

Super-successful women leaders have learned to eliminate the good girl habits which rewarded them in their teens but stalled them in their professional lives. From research, executive coaching and experience I have identified the new habits that propel women forward to achieve their personal visions of success without abandoning their values.