CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
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The Trusted Advisor Initiative: The Counselor’s Prime Directive
This second excerpt from Influencing Leaders explores what CEOs and senior leaders really need from trusted advisors: practical, focused and ethical counsel that helps move both the leader and the organization forward.
Communications Leaders Put Trust and Reputation at the Center of Climate Week NYC 2026
CommPRO brings communications leaders together during Climate Week NYC to talk candidly about reputation, sustainability and the growing challenge of building stakeholder trust.
The BEAM Awards Put Action at the Center of the Trust Conversation
The BEAM Awards are putting action at the heart of the trust conversation, recognizing the people, organizations and projects turning purpose into meaningful, measurable impact.
Introducing The Trusted Advisor Initiative
CommPRO launches The Trusted Advisor Initiative with an excerpt from Jim Lukaszewski and Helio Fred Garcia’s Influencing Leaders, challenging one of the profession’s most persistent ideas: that communication leaders need to earn a “seat at the table.”
Authenticity in the Age of Algorithms: Why Truth Matters More Than Ever
As influencers, AI, and social media reshape how information is created and consumed, this commentary explores why authenticity, credibility, and truth remain the foundations of trust in modern communications.

