The AI paradox: endless prompting, re-prompting, fact-checking, formatting and decision paralysis. Sound familiar? You are not alone. Shift Browser’s 2026 AI Consumer Insights Survey of more than 1,400 U.S. adults found that roughly a third of users engage with AI daily, and more than half say it improves their experience. In theory, that should mean a productivity boom.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

Accountability enjoyed a victory when Brittany Pietsch video recorded her firing from a tech firm at the hands of inept HR staff and an absent manager.

Sources claimed this was exacerbated by a culture where leaders and HR did not support employees or take their concerns seriously. In failing to do so, they enabled it.