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Before You Trade Your PR Strategy for an AI Content Engine, Read This
As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.