In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.

CommPRO launches The Trusted Advisor Initiative with an excerpt from Jim Lukaszewski and Helio Fred Garcia’s Influencing Leaders, challenging one of the profession’s most persistent ideas: that communication leaders need to earn a “seat at the table.”

In this episode of the PR Masters Series podcast Art Stevens talks with James E. Lukaszewski (lew-ca-chev-ski), a well-known writer, author, teacher, scholar, ethicist, and lecturer in American Public Relations.