Getting your brand cited in ChatGPT isn't an SEO problem, it's a comms problem. John Croll explains that this is exactly the game communications was built to win.

As AI increasingly becomes the first stop for information discovery, leading communications executives explain why Generative Engine Optimization (GEO) is emerging as one of the most important forces shaping the future of PR, reputation and brand visibility.

As AI increasingly shapes how stories are discovered, surfaced and prioritized, communicators are entering a new era where GEO, credibility and newsroom-ready storytelling are becoming essential to earned media success.

As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.

A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.