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In PR, Impatience Is the Enemy
Rushed expectations and unrealistic timelines are PR’s silent killer—here’s how to fix that.
SURVEY: Which PR Services Matter Most to Brand Leaders Today
What PR services are truly driving brand impact today? Tell us what matters most.
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI
HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
How e.l.f.’s Rhode Acquisition Unlocks a Whole New Audience—and a PR Powerhouse
With barely overlapping TikTok audiences, e.l.f. Beauty’s Rhode acquisition is a textbook communications coup for expanding reach, boosting earned media, and igniting culture.
Agencies and Media are Learning to Dance to a New Rhythm
Agencies and media publishers are breaking out of their old roles to move in sync, forging powerful, data-driven partnerships that blend storytelling with strategy to win in the new era of content and commerce.
PRophet Revolutionizes PR with Game-Changin AI-Driven Tools
PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.