A Capitol Communicator profile of Dominic K. Hawkins II, vice president of communications at the NAACP, on leading with clarity, purpose and impact at the intersection of advocacy and public affairs.

As press releases evolve beyond media pitching, early-career communicators are using them as strategic tools for visibility, credibility and discovery across media, search and AI platforms.

You’ve optimized creative. You’ve tightened your bid strategy. Yet, your Return on Ad Spend (ROAS)  remains capped. What now?

Capitol Communicators is a profile series spotlighting the people shaping the present
and future of advertising, digital, marketing and public relations in the Mid-Atlantic.
This profile features Beth Johnson, Founder & CEO, RP3 Agency, Bethesda, MD 

As we close out a year of growth, reflection and resilience, we reflect on what 2025 revealed about the power of community in communications and why there’s real optimism about what CommPRO and the industry can build together in 2026.

This forward-looking piece outlines five major predictions expected to shape 2026, offering communications professionals a timely snapshot of the trends, forces and shifts to keep on their radar as the year ahead takes shape.

I’m excited to share that CommPRO and Capitol Communicator are joining forces in a strategic union that expands our reach, fuels innovation and creates new opportunities for the communications community.

The Mid-Atlantic MarCom Summit returns October 9 with a powerhouse speaker lineup.