Lauren Lawson-Zilai has built a career around purpose, people and showing up, bringing that same energy to her newest chapter as founder of Zeal Communications.

CommPRO asked leading communication executives to reflect on the lessons Dolly Parton leaves us about authenticity, trust, leadership and the enduring power of knowing exactly who you are. 

ChatGPT’s new Custom Audiences feature is making advertising more personal, giving brands a new way to reach the right people in an increasingly AI-driven world.

In this edition of Capitol Communicators, we meet Bill Buff, CEO & Senior Partner of Stratacomm, for a look at the leadership, experience and perspective shaping one of the Mid-Atlantic’s leading communications firms.

CommPRO looks at Larry Weber’s four-decade journey through PR, from the rise of the web to AI, and why he believes great storytelling remains at the heart of communications.

As brands race to refine their loyalty programs, this article argues that lasting customer loyalty isn't built through points or perks alone, but through consistently delivering an experience customers want to return to.

As ChatGPT introduces advertising, communications and marketing leaders have a new channel to understand, evaluate, and thoughtfully incorporate into their media strategies.

Customer loyalty is evolving quickly, and these key insights from Loyalty360 Expo explore how brands are building stronger relationships, deeper engagement, and lasting trust in an increasingly AI-driven marketplace.

As AI makes trust a defining challenge for communicators, Really Simple Authentication offers a practical lesson in simplifying complexity while helping organizations build credibility and make content easier for both people and AI to trust and discover.

As AI search reshapes how brands are discovered and understood, digital marketing expert Josh Greene explains why Wikipedia has become a critical foundation for GEO, AI visibility and online reputation management.

In this edition of Capitol Communicators, we spotlight Charmaine Riley, Director of Communications at American Beverage and President of Washington Women in Public Relations, whose leadership is helping shape the future of communications across the Mid-Atlantic.

As AI-powered email summaries increasingly shape how messages are consumed, marketers and communicators must rethink content strategies to ensure their key messages are seen, understood, and acted upon.

Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-Atlantic. This profile features Kurt Roberts, Chief Experience Officer and Founder, Goodbeast.

Veteran communications executive Cary Hatch is applying the power of strategic storytelling and public awareness marketing to a new mission: educating Americans about the health risks of radon through the launch of the People vs. Radon campaign.

As CEO of Avoq, Kelli Parsons is helping redefine the intersection of public affairs, strategic communications and stakeholder engagement at a time when influence, reputation and policy are more interconnected than ever.

As AI accelerates marketing execution, Geoff Livingston argues that real success depends on rethinking strategy itself, not just scaling outdated approaches with better tools.

DC photographer Eli Meir Kaplan brings a street-level lens to Citi Bike’s latest New York City campaign, capturing the energy, movement and everyday moments that define urban life.

With Women’s History Month behind us, communications leaders reflect on how reputation is truly managed inside organizations and what it takes to build trust today.

Capitol Communicators is a profile series highlighting the people shaping the future of advertising, digital, marketing and public relations across the Mid-Atlantic. This profile features Melissa Morales, General Manager and Partner at GMMB.

As AI reshapes how information is discovered and trusted, Cloudflare CEO Matthew Prince explores what comes after search and what it means for local media and communicators navigating the messy middle.