CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

reports Tom Madden reports Tom Madden

Elon Musk Is Bent on Giving Billionaires a Bad Name!

Winding its way around Hollywood production circles is a TV Series called Xtra Terresla™ whose main character is modelled after Tesla titan, Elon Musk.  

As creator of the series, I made Musk the hero, but lately, I’m wondering maybe I should change him to the arch villain, based on how rough Musk plays in the real world, which he seems to want to control with his immense wealth.

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From Hidden to Holistic: B2B Communications Come of Age

It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams. 

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reports Richard Levick reports Richard Levick

Navigating Risk

I have always been amazed at the confident abandon with which we use words like “due diligence,” as if we can accurately and fully read and understand every risk — past, present and future. The more information we have, the more surprised we seem to become by endless eventualities.

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