CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

2024 Edelman Trust Barometer Unveils Innovation as a Surprising New Risk to Trust in Today's Landscape

In a prelude to the World Economic Forum, the latest 2024 Edelman Trust Barometer lays bare a concerning schism between innovation and society, becoming a key driver of heightened polarization. Unveiling a significant disparity, the study discloses that almost two-thirds of respondents see innovation as inadequately managed.

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Corporate Insights Richard Levick Corporate Insights Richard Levick

The Ghosts of Groundhog Day

“Generals are always prepared to fight the last war.”– Winston Churchill

The worst decisions I have ever made are those that try to correct the past.

We overcompensate or second guess or simply take the road “less traveled” and think, as Robert Frost so beautifully wrote, that it will make “all the difference.” While the past is a wonderful teacher, it is but a factor, not a blueprint.

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