Consumers are not just overwhelmed, they are redefining how they engage, what they trust and where they spend their time, and the HUNTER: Intelligence 2026 report shows how that shift is already changing the rules for how brands show up and connect.

During Women’s History Month, it’s a moment to recognize the women who shape our careers and influence how we lead, think, and build trust over time.

As AI reshapes content and trust, new research shows consumers are redefining what earns their attention and loyalty.

Meet the new PRSA New York Board, bringing a bold 2026 agenda, an expanded Big Apple Awards program, and a shared commitment to elevating leadership and excellence across the industry.