CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 9/15/25 CommPRO 9/15/25

Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

CommPRO 9/4/25 CommPRO 9/4/25

Print Devotion Fuels Two Ad-Free Magazines Readers Keep For Years

Publisher Michael McCormick reveals how his ad-free magazines, Quiltfolk and homecooked, prove print still thrives when storytelling, craft, and community drive the business model.

Tanya Bershadsky 8/7/25 Tanya Bershadsky 8/7/25

Vertical Dramas Are Booming and Most of the Industry Is Missing It

A mobile-first content revolution is underway, and communicators can’t afford to ignore it.

CommPRO 3/10/25 CommPRO 3/10/25

Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"

At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.

Norman Birnbach 11/12/24 Norman Birnbach 11/12/24

Musk’s Inaction on X is Pushing the Platform Toward a MySpace-Style Decline

Amy Palladino 10/22/24 Amy Palladino 10/22/24

Fueling Performance Through Organizational Alignment

Only 14% of workers fully connect with company goals, yet alignment is key to long-term success. Start meaningful conversations now to boost performance and engagement.

Arthur Solomon 2/2/24 Arthur Solomon 2/2/24

Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game

Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.