CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Paul Kontonis 10/8/25 Paul Kontonis 10/8/25

Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars

At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

CommPRO 9/22/25 CommPRO 9/22/25

Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt

Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.

Paul Kontonis 8/28/25 Paul Kontonis 8/28/25

Cracker Barrel Reverts Logo After Political Pressure and Backlash Fueled by Digital Missteps

Cracker Barrel’s logo reversal proves once again that ignoring your audience can turn branding into a full-blown crisis.

CommPRO 2/1/25 CommPRO 2/1/25

The Cracker Barrel Saga – A Lesson in Social Media Crisis Management

Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.