Join Michael and bestselling author Jane Leavy for Part 2 of their conversation as they unpack what broke baseball and the bold ideas needed to bring it back.

In Part 1 of this special conversation, Michael Zeldin talks with bestselling author Jane Leavy about what baseball’s evolution can teach communications leaders about storytelling, audience connection, and rebuilding trust.

A blistering critique of performative patriotism in pro sports, this article challenges the commercialization of “Honoring America” and exposes the hypocrisy behind July 4th displays that put profit over principle.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

How a minor league baseball team became a major league brand lesson for communicators.

A veteran PR pro turned high-stakes gambler reveals how betting against the Mets beat pitching #10 pencils—and why stadium vendors are the new bookies in America’s real pastime.

While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.

Would a pitcher out fox a batter by throwing a curve ball when the hitter was expecting a fast ball?

Major League Baseball’s highest-paid player Shohei Ohtani is in a pickle now that his constant companion/interpreter was fired abruptly, apparently for illegal gambling.