A Candid Look at What’s Broken in Baseball with Jane Leavy
CommPRO is pleased to present Part 1 of a special two-part conversation on “That Said with Michael Zeldin,” featuring award-winning journalist and bestselling author Jane Leavy. This episode offers communications leaders a masterclass in narrative craft and cultural analysis through the lens of America’s most storied sport.
In Part 1, Michael and Jane dig into her new book Make Me Commissioner, I Know What’s Wrong with Baseball and How to Fix It. More than a sports story, the book is a study in how institutions lose trust, how audiences evolve, and how leaders respond when tradition collides with change. Jane’s reporting takes listeners inside clubhouses, front offices, and communities across the country as she explores how baseball drifted from its core and what it will take to reconnect with fans in a fragmented media landscape.
Jane Leavy’s work has long been a model for communicators who value depth, clarity, and compelling storytelling. A former Washington Post sportswriter and feature writer, she is celebrated for her meticulous research and talent for shaping complex subjects into narratives that resonate. Her bestselling books on Babe Ruth, Mickey Mantle, and Sandy Koufax have become templates for how to blend history, personality, and cultural insight.
For communications leaders navigating rapid industry shifts, this conversation offers lessons in narrative reframing, audience understanding, and the power of legacy brands to reinvent themselves with authenticity.
Part 1 sets the stage for an engaging and timely series that connects sports, culture, and strategic communication.
