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Pundits Rush to Explain NYC’s Socialist Mayor and Again Miss the Point
A sharp look at why pundits got New York’s surprise result wrong and what communicators must understand before 2026.
Lowering Standards Hurts Everyone and Communicators Should Pay Attention
What happens in schools shapes the future of your workforce and the next generation of storytellers.
Israel Wins the War Yet Loses the Global PR Battle
Israel’s battlefield victories are overshadowed by global opinion losses, revealing a hard PR lesson for communicators.
When Rhetoric Turns Radical and PR Firms Become the Next Political Target
As extremist groups gain ground and media suppression intensifies, communicators must brace for direct attacks on their freedom to operate.
Why Public Relations Is Fueling the Great American Consumer Scam
Arthur Solomon exposes how everyday consumer experiences—from ink cartridges to political promises—reveal a society designed to mislead.
Free Press Must Fight to Stay Free
As Trump’s attacks on the press escalate, veteran journalists warn that the future of American democracy depends on a bold, unyielding media willing to fight for the truth.
Super Bowl & Olympic Sponsorships Are a $10M Gamble—And Brands Are Losing!
Are brands wasting millions on Super Bowl and Olympic sponsorships, or is there a smarter way to win the marketing game?
Taylor Swift Steals the Super Bowl Spotlight While Brands Burn Millions on Pointless Ads
As the Super Bowl approaches, media attention shifts from football to pop culture, leaving brands with sky-high ad costs and little earned media impact.
What Went Wrong with Democrats Messaging in 2024 and How They Can Rebound
Experts weigh in on what derailed the Democrats' messaging in 2024, and how can they rebuild a strategy that resonates with voters.
Why Trump and Biden are Covered Differently
We explore how differing media coverage of Donald Trump and President Joe Biden may influence public perception, despite Trump's controversial actions and statements that would typically undermine other politicians.
Tips on How to Cover, Accurately and Fairly, the 2024 GOP Convention
What will make the 2024 GOP Convention different from past gatherings is that it will most likely be built on two major falsehoods, that the 2020 election was stolen from this year's presumptive nominee Donald Trump and that President Biden is behind all of Trump's legal woes.
Mastering the Art of Ellipsis: A Punctuation Guide for PR Professionals…
This exploration of ellipsis usage carries significant relevance for public relations (PR) executive leadership, highlighting the necessity of impeccable communication in their roles.
Truescope Talks with Maribel Perez Wadsworth
There are few media professionals as highly credentialed, and well regarded, as Maribel Perez Wadsworth, and it is a privilege to have her join the latest edition of Truescope Talks.