Sean Atkins’ clear and direct LinkedIn post offers a masterclass in how leaders must adapt now for the creator economy.

From Amazon’s AI layoffs to Target’s timeline backlash, the latest wave of corporate job cuts reveals a defining test for crisis communication credibility.

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

Amazon’s Tiffany Pedersen revealed how brand purpose, employee advocacy, and AI are reshaping how companies attract both customers and talent.

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.

Discover why today’s sports broadcasters play cheerleader while real journalism gets left on the sidelines.

As CBD use becomes more mainstream, workplace drug testing policies remain inconsistent, with evolving corporate policies, legal challenges, and regulatory uncertainties creating potential risks for employees and employers alike.

Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.

HUNTER and KWT Global are merging under the HUNTER brand to create a powerhouse agency, expanding corporate, B2B, and consumer marketing capabilities with an all-female executive leadership team.

As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

Larry Weber calls out tech companies to stop playing it safe, urging them to harness their innovations for global good, from fighting climate change to revolutionizing healthcare.

We’re beginning to see a major shift in how companies are talking about unions, both internally and externally.

That we live in a dynamic, digital world was an understatement even before OpenAI’s generative AI ChatGPT was unleashed widely last November 30th. Now there are more questions than answers.

“Why so much grief for me? No man will hurl me down to Death, against my fate.And fate? No one alive has ever escaped it, neither brave man nor coward,I tell you – it’s born with us the day that we are born.”– Homer, The Iliad

This is the story of three journeys—two remarkable women on very different paths and the one we are all taking together.