CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 7/24/22 CommPRO 7/24/22

Five Tips for Attention-Grabbing Visual Storytelling

Attention. Attention. Attention. As every PR professional can attest, it’s a precious resource, hard to wrangle, and sought-after commodity. (We’re waving at you, Editor). If you sat through a press event with boring bullet points or bad PowerPoint presentations, you already know how conveying key messages requires interest and everyone’s favorite buzzword: engagement.

Tom Madden 7/23/22 Tom Madden 7/23/22

The Spin Man’s Adventures in Book Signings Starts With Maiden Flight at Trump Taj Mahal

Of all my book signings, the ones for my first book, “SPIN MAN,” published in 1997, were the most fun and learning experiences I’m happy to share with new authors. This memoir chronicles my adventures and misadventures in public relations after I left NBC.

Wendy Glavin 7/23/22 Wendy Glavin 7/23/22

Nixon Insider, John Dean Uses Social Science to Chronicle the Actions of Trump and His Followers

Author’s note: This article reflects my interview with John Dean about his and Bob Altemeyer’s book, Authoritarian Nightmare: Trump and His Followers prior to the 2020 Presidential Election. John provides a deep analysis, particularly timely during the January 6th Select Committee Hearings. This article was originally published in 2020, prior to the Presidential Election.

Arthur Solomon 7/22/22 Arthur Solomon 7/22/22

PR Lessons Learned From The January 6th Select Committee Hearings That Apply To Non-Political Situations

In my opinion, the January 6 Special Committee hearings accomplished its goals of informing viewers who were not previously closely following the January 6 reporting, and/or forgot about the attempted coup that led to the violent insurrection and loss of life during the certification of President Joe Biden’s election.

CommPRO 7/21/22 CommPRO 7/21/22

Intrado Appoints Nimesh Davé as President of Notified

Intrado Corporation(“Intrado” or the “Company”), a global leader in technology-enabled services, today announced that Nimesh Davé is joining its executive management team as president of the Company’s Notified business segment.

CommPRO 7/20/22 CommPRO 7/20/22

Ketchum Taps Agency Veteran Jim Joseph as Firm's First Global Chief Marketing and Integration Officer

Ketchum today announced the appointment of Jim Joseph to global chief marketing and integration officer, the first in the company's history. Joseph will collaborate with teams worldwide, drawing on his extensive experience leading global client and agency brands to help shepherd and define the Ketchum brand as both trusted counselor to clients and prospective clients and destination of choice for current and future colleagues. In addition to leading global marketing and communications, Joseph will partner with his colleagues from across Omnicom Public Relations Group and the entire Omnicom network to unleash creative solutions for clients and to drive thought leadership for Ketchum. He joins the company from IPG Health, where he served as chief customer solutions officer.

CommPRO 7/20/22 CommPRO 7/20/22

So What Is A Magazine? A True And Tested Definition… From The Mr. Magazine™ Vault.

Defining a magazine, to some, is a very mercuric issue. To others, it is a clear cut definition. During some recent readings, I came across this definition from the book Magazines In The United States published in 1956. However, the definition is from 1908.

CommPRO 7/20/22 CommPRO 7/20/22

How Defining Workplace Values Impacts Ethical Marketing

When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable.

Carol Kinsey Goman, Ph.D. 7/20/22 Carol Kinsey Goman, Ph.D. 7/20/22

How People Fool Us into Believing Them

I can tell if you are conning me – some of the time.

During my years as a therapist, it became second nature to notice the body language of my clients. During our conversations, I would sit across from people and try to infer from their nonverbal signals how they really felt about an issue.

CommPRO 7/20/22 CommPRO 7/20/22

Unbought and Unbossed

“I want to be remembered as a woman…who dared to be a catalyst of change.”– Shirley Chisholm

The first presidential campaign I remember was 1968 when Vice President Hubert Humphrey ran. He suffered from a very late start—too late to participate in the Democratic primaries—due to President Lyndon Johnson’s shocking March 31 announcement that, “I shall not seek, and I will not accept, the nomination of my party for another term as your president.” From the start, Humphrey would have had to pull off a near miracle just to be nominated.

CommPRO 7/20/22 CommPRO 7/20/22

The (Six) Biggest Waves in Employee Engagement—And How to Ride Them

What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing and why, what it means for the future and how we can make the most of it in the present. Our findings were summarized in Red Havas’ newest white paper, The (Six) Biggest Waves in Employee Engagement — and How to Ride Them.

CommPRO 7/19/22 CommPRO 7/19/22

How Comms Can Encourage Early Career Development Plans at Work

As companies grapple with learning how best to boost employee retention, one tactic often goes unnoticed: learning and development.

A recent LinkedIn Learning blog post notes that L&D can drive employee engagement, which then leads to higher retention rates. And the first step in a comprehensive L&D program is an early career development initiative.

CommPRO 7/19/22 CommPRO 7/19/22

A Conversation with Michael Ian Black, Author, 'A Better Man, A Mostly Serious Letter to my Son'

Join Michael in his discussion with actor, comedian, writer, and podcast host Michael Ian Black about his book A Better Man, A Mostly Serious Letter to my Son; a compelling reflection on masculinity and its sometimes devastating consequences for human relations and American culture writ large.

Art Stevens 7/18/22 Art Stevens 7/18/22

Are PR Agency Valuations Worth the Time and Money?

Let’s say you’re in the market for a new home. What do you do? You hire a broker to determine the current marketplace.

Ken Rogers 7/18/22 Ken Rogers 7/18/22

Quick Translation Tips For The Successful Entrepreneur

People go into entrepreneurship when they feel that their creativity does not fit into a corporate environment or simply want a life away from nine to five. Entrepreneurs are important to market economies because they create new products and services and therefore serve as important factors in a country’s growth and development. Passion, willingness to improvise and listen to others, as well as the determination to succeed, make a successful entrepreneur. Once all is going well, a business owner will want to extend his services globally and he or she must be ready to surmount the main brick wall which is the language barrier. There will always be a need for some quick translation of documents or speech when collaborating with clients or employees overseas. Here are some quick translation tips for a successful entrepreneur.

CommPRO 7/18/22 CommPRO 7/18/22

Doing More with Less: 5 Strategies for More Efficient, Less Stressful Comms

If orange is the new black, and fifty is the new forty, doing more with less is the new work normal. Expectations are up, resources are down. This seems universally applicable to communicators regardless of where they reside: company, nonprofit, government, or agency. Employees leave, positions aren’t rehired and the work simply shifts to remaining staff. Work responsibilities significantly increase (congratulations) without adding people or funds (uh oh). Communicators are expected to wear not just many hats but every hat, and to wear them all happily without a hint of resistance.

CommPRO 7/18/22 CommPRO 7/18/22

5 Tech Savvy Tips to Ensure the Success of Your New Business

Starting a new business is never easy, but with the help of technology, you can give yourself a better chance for success. Unlike in the past, when businesses had to rely on print ads and word-of-mouth to get customers, today, they use various ways to reach out to potential customers through the web. No entrepreneur should ignore technology trends, which could be the key to success.

Dr. David Hagenbuch 7/18/22 Dr. David Hagenbuch 7/18/22

Cultures of Corruption

“Auditors Cheated on Ethics Exams”—a recent New York Times headline revealed. During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. Who would cheat on ethics?— apparently plenty of people in one of the world’s largest accounting firms, but why?

Brian Wallace 7/17/22 Brian Wallace 7/17/22

Hybrid Work - Striking The Right Balance Between Comfort And Flexibility

Remote work has been largely removed from the American workforce picture, but in its place has come hybrid working. According to CNBC, 25% of people are now employed through hybrid working, with 14% mostly in-person, and 9% mostly working remotely. While some employers have seen remote working as a simple necessity, with a return to the office greatly anticipated, the benefits of the opposite approach has shown itself to have considerable benefits. Starting with overall employee happiness, remote working has revolutionized business in a way that has led to successes across the board.