Remember the excitement of your first time wearing a new jacket or pair of shoes?  Did you wonder how the original owner felt when they wore them?  You probably didn’t unless you’ve been part of one of the hottest consumer trends--thrifting.  For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products.

It’s interesting to see how much people are willing to pay to travel from point A to point B:  Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?  For a few hundred thousand dollars, today’s trendiest travel just takes a person from point A and back, but it does include a brief stop in the stratosphere. So, is consumer space travel worth its astronomical price?