Zebra Technologies Names Ruder Finn as PR Agency of Record for the Americas

Photo Courtesy of Zebra Technologies

Zebra Technologies Corporation has appointed Ruder Finn as its public relations Agency of Record (AOR) for North America and Latin America following a competitive pitch. Antonia Caamaño, Senior Vice President of Technology at Ruder Finn, will oversee the partnership.

The agency will lead strategic communications and media relations for Zebra across the Americas, supporting the company’s efforts to elevate its brand and communicate the impact of its technology on frontline business operations. Zebra’s solutions span the full supply chain—from manufacturing and logistics to retail and healthcare—enabling real-time visibility, automation, and efficiency.

“We are excited to work with Ruder Finn as we advance our growth strategy and relentless pursuit of innovation,” said Therese Van Ryne, Senior Director of Global External Communications at Zebra Technologies. “Their expertise in translating technology into compelling stories and their unique approach to communications in today’s evolving media landscape will help us drive awareness of our leadership in mobile computing, printing and scanning and our expansion in machine vision, robotics, RFID, and AI.”

Ruder Finn will support Zebra’s storytelling around its connected frontline solutions, RFID and data capture technologies, and AI-driven insights that enhance asset tracking, inventory management, and customer experience.

“We are thrilled to be extended members of Zebra Technologies’ communications team to highlight the many powerful ways their innovations intelligently connect organizations’ assets, data and people,” said Caamaño.

Ruder Finn is widely recognized as one of the most influential communications firms in the industry. In CommPRO’s most recent Top 10 PR Agency Rankings, Ruder Finn earned a place among the top 10 for its leadership in technology, health innovation, and corporate reputation management. The agency continues to expand its reach in strategic sectors, helping clients bridge innovation with audience engagement.

This new partnership positions both companies to further strengthen their influence in key markets across the Americas.