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Why Goodness Should Be Copyrighted
Watching Wicked in 2025 feels less like fantasy and more like a case study in how power defines trust, punishes dissent and turns those who challenge the script into villains.
Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars
At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.