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From Oil Spills to TikTok Crises CommPRO Marks 15 Years of Transformation
CommPRO celebrates 15 years by reflecting on the PR challenges of 2010 and the bold opportunities shaping communications today.
Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
Small Businesses Are Secretly Winning Big on Twitter’s AI-Powered Rebrand as X
Discover how small businesses are using AI-powered tools on X (formerly Twitter) to outsmart big brands and dominate local markets.
Why PR and Marketing Will Face Their Biggest Survival Test Yet in 2025
The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.
How to Improve X
The social media platform X, formerly known as Twitter, is the social media platform that many of its users love to hate.
Decoding Elon Musk's Strategic Chess Moves in Twitter's Transformation to X
While many are quick to dismiss this move as another quirk of Musk's eccentricity, it is essential to recognize that he operates on an entirely different level – playing chess while we are stuck playing checkers.
Will Killing the Bird Help X or its Users Fly?
If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.