CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
- HR Issues
- Hiring Advice
Sportswashing and Gambling Are Reshaping the Business of Sports
This op-ed examines how sportswashing, gambling promotion, and rising access costs are reshaping the sports industry and eroding trust between leagues, media, and fans.
Watching the 2026 Olympics Can Offer PR Lessons in Sportswashing
As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.