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Why Valentine’s Candy Storytelling Still Works
For Valentine’s Day, chocolate steals the spotlight, with artisan and luxury brands using mood, craft and storytelling to turn a simple indulgence into something that feels personal, playful and a little irresistible.
How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.