New data shows the subscriber fight has cooled while YouTube becomes the marketing arena streaming platforms cannot ignore.

Jimmy Kimmel Live returned in September and dominated YouTube with a 305% spike in unique viewers, proving that authentic content and smart timing can drive massive engagement.

Creative powerhouse Kenny Gravillis opens up at Cannes about the magic behind iconic film posters and why human creativity still leads in the age of AI.

Racepoint Global strengthens its leadership team with the appointment of Erin Hauswirth as SVP, Head of Creative, and Jimmy Doucette as SVP, Head of Strategy and Health.

Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.

In 2024, the entertainment industry continues to distance itself from Peggy Siegal as her past ties to Jeffrey Epstein persist in tarnishing her reputation, with major studios cutting professional ties and raising questions about the long-term impact of such associations on a PR career.

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

As a former head of corporate communications, I believe the most significant takeaway is the impact of personal and organizational dynamics on the decision-making process. 

Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.

In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.

Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.