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Why Canvas CEO Paul Woolmington Says Full-Funnel Thinking Is the Future of Communications
From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.
New Wrinkle In Sports Controversies, Familiar To PR Practitioners
It’s been widely reported about the differing of opinions regarding allowing athletes from Russia and Belarus to compete in the 2024 Paris Summer Olympic Games, with the IOC in favor and a host of countries threatening to boycott the games if the athletes are permitted to participate.