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Media Intelligence Pioneer John Croll Redefines the Future of Communications Insight
John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.
Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt
Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.
Todd Murphy Elected President of FIBEP Board of Directors
With over 130 members across 60 countries, FIBEP serves as a vital resource for industry leaders seeking globally-driven, enterprise-scale solutions in media and news monitoring, media analysis, public relations (PR) distribution, journalist databases, consulting services, and Software as a Service (SaaS) platforms.
Truescope Acquires US Firm Universal Information Services
Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).