CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 10/23/25 CommPRO 10/23/25

Creator Voices Are Rewriting the Rules of Brand Communication

YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.

CommPRO 10/21/25 CommPRO 10/21/25

How Bose Turns Authentic Creator Partnerships Into Brand Power

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

Paul Kontonis 10/8/25 Paul Kontonis 10/8/25

Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars

At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

CommPRO 8/6/25 CommPRO 8/6/25

Americans Are Tired of Fake TV Families and Ready for the Truth

A groundbreaking study reveals audiences are demanding authentic stories about work, family and caregiving, communicators should pay attention.

Eleanor Semeraro 7/15/25 Eleanor Semeraro 7/15/25

86% of Consumers Think Businesses Should Use Resources to Improve the Environment

Getty’s report “Sustainability at the Crossroads” highlights consumer sentiment around environmental issues.

Paul Kontonis 7/3/25 Paul Kontonis 7/3/25

AI Speeds Up Market Research, but Human Insight Still Wins the Day

MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.