CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Digital Reputation
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Information
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
Larry Weber on Four Decades of PR, AI and Why Storytelling Still Matters
CommPRO looks at Larry Weber’s four-decade journey through PR, from the rise of the web to AI, and why he believes great storytelling remains at the heart of communications.
Capitol Communicator Editor on the New Expectations Facing Communicators
As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.