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Navigating the Future of Investor Relations with The Trends Shaping The Industry
Today, several key trends are gaining momentum and also redefining the IR playbook.
Winning Content is Not Measured in Seconds, Or Snacks
Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.
The Foundation for Leaning into Social Issues
Purpose should be a North Star for the choices we make in our lives or businesses, and the recommendations we make for clients.