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How We Gave a Client More KPIs and Gave Ourselves Less Responsibility
The KPIs clients ask for aren’t always the ones that matter, and better measurement can show how public relations contributes to real business value.
Are CCOs Ready to Answer the CEO’s AI Search Questions?
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math
Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite’s trust, demonstrate their value and make communications harder to cut.