Truthset’s latest report uncovers data quality gaps that could tank ROI during the back-to-school season, urging communicators to rethink their targeting strategies.

As a business leader, you must ensure that your company isn’t only influenced from within. Diverse data provides you with more valuable insights. This is where utilizing customer satisfaction surveys can make a difference.

Storytelling has always been a powerful tool for communication in almost all the industries, and it has become increasingly important in marketing in recent years.