CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Fay Shapiro 4/21/26 Fay Shapiro 4/21/26

What’s Changing in PR Right Now — Insights from Heddy DeMaria

CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

Claire Tsai 4/8/26 Claire Tsai 4/8/26

What Consumers Want Now and What It Means for Brands Right Now

Consumers are not just overwhelmed, they are redefining how they engage, what they trust and where they spend their time, and the HUNTER: Intelligence 2026 report shows how that shift is already changing the rules for how brands show up and connect.

Fay Shapiro 4/5/26 Fay Shapiro 4/5/26

What Easter Candy Tells Us About Consumer Behavior Right Now

Now that Easter has passed, Truescope data shows that what consumers search for doesn’t always align with what they buy, underscoring how behavior is shifting in real time..

CommPRO 3/20/26 CommPRO 3/20/26

AI, Authenticity and Attention What Consumers Want Now and What It Means for Communicators

As AI reshapes content and trust, new research shows consumers are redefining what earns their attention and loyalty.