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The Conference Board® C-Suite Outlook 2027 Survey
CommPRO is collaborating with The Conference Board on a new study of CCOs and CMOs, and we encourage you to take five minutes to share your perspective on the opportunities and challenges shaping 2027.
Are CCOs Ready to Answer the CEO’s AI Search Questions?
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math
Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite’s trust, demonstrate their value and make communications harder to cut.
Stability Wins in a Recession While Panic Destroys Brands
With growing economic uncertainty and fears of a slowdown, how should the C-suite lead brand messaging to reassure stakeholders and maintain trust?
Winning Over the C-Suite Starts with Proving Communications Drive Business Growth
Discover how top communicators secure C-suite buy-in by aligning strategies with business goals and delivering real results that drive growth.
B2B Brand Stewardship Through Person-to-Person Communications
The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…
Great Leadership Is Pretty Damn Hard To Execute. Susan Wojcicki Gave Us A Master Class.
For those who knew her better I am sure there are other things to celebrate, but the leadership lessons she taught us all are worth honoring and learning from.
Navigating the Unknown: Enhancing C-Suite Preparedness for Crisis Management in 2024
It is time for the C-suite to build trust and excel at two-way communication, especially compassionate listening.
1,000 communicators were Asked how they’re overcoming obstacles and shaping strategies
Ragan’s annual Communications Benchmark Report, surveying nearly 1,000 communicators from across a broad spectrum of industries, sheds light on what the challenges and opportunities that comms professionals hope to tackle in the year ahead.
A Seat at the C-Suite Table: It’s Not About the Importance of PR
Communications leaders, in fact all business leaders, are invited based on the value they bring to it. The seat is not one-size-fits-all.
What is the Body Language for Collaborative Leaders?
Whatever your business goals are for 2023, this I know for sure: You can’t achieve them alone. Collaboration is an essential ingredient for survival and success.
Listening is Not a “Soft” Skill — Let’s Stop Thinking About it That Way
The great professional divide these days is between “hard” and “soft” skills: Can you code using Python? That’s a “hard” skill, per most hiring managers.

