CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 10/7/25 CommPRO 10/7/25

Why Canvas CEO Paul Woolmington Says Full-Funnel Thinking Is the Future of Communications

From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.

CommPRO 6/23/25 CommPRO 6/23/25

Why Passion Points Are the Secret Weapon for Authentic Consumer Engagement

Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

CommPRO 6/20/25 CommPRO 6/20/25

Coca-Cola and UMG Rewrite the Rules of Music and Brand Collaboration

Coca-Cola and UMG are rewriting the rules of brand-artist collaboration with Real Thing Records and here’s what every communicator should take note of.

CommPRO 6/18/25 CommPRO 6/18/25

Katzenberg Declares the End of Marketing’s Black Box with AI Breakthrough

Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.

Paul Kontonis 5/29/25 Paul Kontonis 5/29/25

The Insiders Guide to Winning Cannes Without a Yacht or Activation

A seasoned Cannes veteran shares how showing up without an official activation can lead to the most valuable conversations of your career.