As brands look for the next big opportunity in sports marketing, veteran PR executive Arthur Solomon reflects on how soccer and the Olympics evolved from niche properties into sponsorship powerhouses, offering a timely reminder that today's emerging sports could become tomorrow's mainstream attractions.

March Madness coverage data shows a clear gap in scale between men’s and women’s basketball, but the faster growth on the women’s side signals a shift communicators should not ignore.

From the moment I read that Barack Obama had purchased a minority stake in the Basketball Africa League, with the intention of bringing social justice and economic opportunity to African youth, the desire to be part of that movement took root.

Join Michael in his conversation with Dave Kindred as they discuss his new memoir My Home Team: A Sportswriter’s Life and the Redemptive Power of Small-Town Girls Basketball.