As AI makes trust a defining challenge for communicators, Really Simple Authentication offers a practical lesson in simplifying complexity while helping organizations build credibility and make content easier for both people and AI to trust and discover.

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

A closer look at the BBC crisis reveals a coordinated political power play with far-reaching implications for communicators.

Israel’s battlefield victories are overshadowed by global opinion losses, revealing a hard PR lesson for communicators.

Authentication technologies like digital watermarking are fast becoming a necessity, not a luxury.

For communicators, the "IAB Spotlight on: News at NewFronts," part of the 2024 IAB NewFronts, represents a pivotal moment in the media landscape towards strengthening the foundation of quality journalism and its indispensable role in society.

“In this world of uncertainty, one thing is constant: With scant exception, the news delivered by cable broadcast channels will either be incomplete, misleading, prejudicial or outright lies.”