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How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.
What Makes a Great Event? Lessons from VIZIO’s NewFronts
From Digitas to Revry to Vizio, one veteran marketer breaks down what it really takes to deliver a NewFront that commands attention and drives results.
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.