The Metaverse at this very moment looks a bit like Earth’s Cambrian Explosion did 500 million years ago—a huge swell of new life, evolving into an environment that’s never existed before on this planet. In the Web3 space, countless companies, influencers, and entrepreneurs have sprung out of seemingly nowhere, using the blockchain to completely reinvent how we live and work.

Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”

Amid a downturn in the crypto market, the investors are taking a step back and recent events like the Luna fiasco have worsened things for the community. Bitcoin and Ethereum have fallen to less than half of their most recent all-time highs. Now, you will see less and less ambiguous projects that either FOMO driven or promising short term gains and the moon.

We do everything online these days. We work online, play online, watch online, talk online, exercise online and learn online more than ever before.

Unless you’re keeping up with all the newest crypto currencies and other digital investment assets, it’s unlikely you have a firm understanding of NFT’s, if you’ve even heard of them at all. Nevertheless, for anyone who is interested in investments and especially crypto currencies, you need to find out more about NFTs.