Mr. Magazine™ Interview: Why Hiii Is Betting Big on Print

As communicators navigate AI-generated content, changing algorithms and an increasingly difficult battle for trust and attention, Hiii magazine is making a decidedly different bet: print.

In his latest Mr. Magazine™ interview, Samir Husni sits down with Hiii co-founders Pam Patterson and Rob Hill to talk about the magazine’s first two years, its expansion beyond Los Angeles and its new push to build a national subscription audience.

But the conversation goes well beyond one magazine.

Patterson and Hill talk candidly about something communications professionals are confronting every day: audiences are becoming more skeptical of what they see online, brands are increasingly vulnerable to platforms and algorithms they don’t control, and authenticity has become more valuable than ever.

For Hiii, that has created an opportunity for print.

The magazine’s readers regularly tell Patterson and Hill they read it “cover to cover,” and the founders believe the physical experience of print is helping them build something increasingly difficult to achieve online: attention, trust and community.

It’s a fascinating conversation about the resurgence of print, the limits of digital and what audiences may be looking for next.

Read the full Mr. Magazine™ interview with Pam Patterson and Rob Hill.